I consume ALL things about the topic of Brand for years. It started years ago with an article (The Brand Called You) by that smart guy Tom Peters. I can distill what I’ve learned into three short statements: People love short engaging stories Your brand is the short engaging story people tell about you when you are […]
Your next great coaching idea
Coach looks for an advantage. An edge. Maybe it’s a player. A play. A workout. Or, hey….what about an idea. Careful if it’s a new idea When an idea is NEW—especially radically new—get ready! For what? The phases of acceptance to “new.” They can be difficult. Do you have time for your great coaching idea? […]
Heroes in Coaching Sports, and Zeroes
[This is a significant update from an original post from 2013] Growing up I was surrounded by heroes. Animated heroes were on the TV every Saturday morning. Storybook heroes in comics and paperbacks were piled up next to my bed. Then there were real heroes, such as my brothers…one who went to Vietnam to fight […]
Why are there two types of recruiters?
There are not—obviously—only two types of recruiters. There are many different types: High school recruiters College recruiters Business recruiters And on-and-on the list rolls. But in reality there ARE actually only two types of recruiters: effective recruiters, and those who aren’t. Why are there just those two types of recruiters? The first type, the effective […]
The Day I Was Accused Of Cheating At The Olympics
I’ve seen a fair amount of sport scandals erupt over the years—from referees being bribed, to players throwing games, to coaches cheating. And years ago, I was involved in one. An offer I could not refuse It was the 1996 Olympics. In Atlanta. I was a team leader—in charge of all rowing equipment the US […]
21 Smart Ways To Invest In Your Coaching Development
[This is a significant update to an archived post] Here’s an intriguing question: how is a coach like a doctor, a teach, a plumber and an accountant? Easy… We are all in the help-people-improve profession: Doctors help-people-improve their health Teachers help-people-improve their intellects Plumbers help-people-improve their sanitation Accountants help-people-improve their finances It’s a special section of […]
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