“Heck yeah,” many coaches would answer, “They need me!” And those coaches could be the first to go.
Next to go might be those who reply, “I win all the time. They ain’t getting rid of me!”
Who would be that lone coach they keep? And why did they keep him/her?
It all comes down to two words — IMMENSE VALUE. If you are of immense value, you will be kept. And that-is-that.
In this competitive economy, it is to your great advantage to be of immense value. Regardless if you volunteer coach for a peewee football team, or are the QB coach for a pro team … if you are of marginal value, you WILL be gone.
How do you become immensely valuable? It is wickedly simple. You put yourself smack dab at the intersection of three circles …
The coach who is at that intersection WILL be the coach they keep. More than that — he/she will be the coach they drool over, they covet, they bend over backwards to employ and retain.
Let’s Drill Down
Start with circle “A,” Their demands (hint, when discussing working for someone always start with their demands) … ask this all important question, and get a straight answer,
“What does the institution/orgranization (I/O) whom I coach for, demand?”
A few years ago, I would have used “want” or “expect” instead of “demand“, but in these exceptional economic and litigious times, demand better fits.
A few thoughts on what some I/Os might demand:
- Kids off streets
- Life lessons taught
- Distraction from hardships
- The future
So What Does Your I/O Demand?
The best way to find out is to ask. Ask your direct supervisor, her supervisor, and whoever else is in control. Specifically, I’d ask,
“What are the top five demands you have of a successful coach here?”
Then write down the answers. Memorize them. And if you want to be a coach they want to keep — live them.
I did that when I first started in my current job. “Make it fun, promote growth, keep it positive.,” was what I was told. And for the past 23 years that’s what I’ve tried to do. Maybe there is something to this?
The second circle represents your passion. Todd Henry, author of Die Empty, explains that passion is not a constant state of elation, rather it is the thing that you’ll work extra hours to get because it means so much to you. So, are you passionate about coaching in your sport? That will make a huge difference in your value to your I/O.
And then there is your expertise — your ability, knowledge and skills. You got em … your value goes up. You don’t got em … your value goes down — way down. More on both of these later.
Can You Put This To Work For You?
If you have a coaching job and want to keep it, for whatever reason that might be, be a coach they love to keep. It might sound overwhelming, yet by placing an emphasis on their demands, your passion, and your expertise, you might surprise yourself, and others. That’s what coaching is all about …
And that’s how I’ve focused on staying a coach. What have YOU focused on? What do YOU do to get them to love to keep you?