Each coach does.
Your specific Secret Question is one that only you can answer. No one else knows the right response.
They might be able to guess, but they won’t be right.
Your secret question is the cornerstone of your coaching, and is certainly the foundation of your legacy. If you don’t know the answer, your coaching will be less than promised, your legacy greatly diminished.
Here’s the question: Why Do You Coach?
Sounds like a simple question. You know the answer already, don’t you?
I bet you are shaking your head yes.
I’d also bet you’re wrong.
If you haven’t spent time drilling down to the answer, massaging, and morphing it, then you’ve settled for something not authentic.
You need your answer to be authentic. Why?
Because your WHY will connect and drive you.
It drives your decisions. It forms your actions. It is the center of your coaching.
It is the Major Factor on how you will be remembered.
Recently Simon Sinek wrote a stellar book about the power of knowing your WHY. Start With Why is, in my humble opinion, a book every coach should read (or at least watch his videos). He discusses how knowing your why can unlock one of your SuperCoach powers (my words, not his).
And if you don’t know your WHY, that can be your Kyrptonite.
In the true nature of sharing, here is my WHY I COACH STATEMENT:
- I coach to help people find their inner superpower(s).
- I train them to succeed when things get uncomfortable.
- They can be superheroes, I help them see that.
That took me several years of tweaking and fiddling until I feel that it is about as authentically me as I can make it.
Now your turn. Let’s drill down.
Exercise: Finding Your Why
- This is a greatly distilled version of finding your why. Sinek and others offer more specific methods, but let’s start simple.
- In one word, describe what you are doing when you feel really stoked during your coaching. Is it teaching? Competiting? Problem-solving? Mentoring?
- Does the above answer happen frequently? Once or more per day? If so, you might be on to something.
- Take the word you’ve just uncovered and now weave it into a sentence. Let’s say you get stoked when you teach. So maybe the sentence would be: “I coach because I love to teach people.”
- Write the sentence down, and read it each morning. Do not hesitate to tweak it. After a few sessions you might have your answer to your Secret Question.
- If you cannot find one word, or you don’t get pumped while coach, well then, you might need to let some time pass. Try this again after a week or two.
Next up, let’s discuss how important it is to keep your promise.
- BTCTWR Lesson #1: What’s Your Story
- BTCTWR Lesson #3: Honest Coach
- 77 Reasons Why You Should Coach A Sport
- Simon Sinek TED Talk
[If you’ve arrived here from a nudge from a friend or a web search, you might want to consider signing up for the complete series. Just click here to join hundreds of other coaches working on their legacy.]